Torro
Challenge: Create a digital banking brand targeted towards 16-25 year olds.
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Time Period: 12 Weeks
Torro is an online banking app focused on helping students manage their finances as they navigate their way through higher education and beyond.
Research
Firstly, I conducted a survey to my peers, classmates and anyone else who fit in my target audience through social media. This gave me a good indication what they value most in their banking experience. From this, I determined what bank they used and if they liked it or not.
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​I also conducted some competitor analysis for online banking brands; to gain knowledge of a gap I can fill in the market.
Brand Development
When first developing my brand I defined the core values, which allowed me to work on the name, which became Torro, meaning strong and relating to bull. I went with two “R”s in the name to differentiate my brand.
Secondly, I began my logo. After some consideration and feedback, I decided it was best as a wordmark with a kerning of 950 to give a strong feel to it.
I then chose a colour palette suitable for my brand and its values, which isn’t a colour a I would’ve expected me to choose.
Roll Out
For my rollout I thought what physical object would interact with the audience the best? I went with an obvious choice, which is a bank card in Torro’s brand colours. I also went with a lanyard, available in Torro’s primary, secondary and accent colour. I thought this would be a good choice as I know that people in the target audience commonly use lanyards for their keys and such.
Banking App
Torro’s banking app was based on the Nationwide app, with improvements to suit the target audience. I used the layout of Nationwide’s home page for Torro’s home page and expanded on it throughout the rest of my screens.
Landing Page
I wanted to make the landing page simple and direct to the app as the app is where the users will be interacting most with the bank. I heavily emphasised brand colours to give a consistent feel to the landing page. This also meant that if the user visited the landing page first, they would feel a familiarity with the app instantly.
Brand Guidelines
I always find brand guidelines challenging as they are to be kept simple yet reflecting the brand. Despite this, once they are fully done it is a pleasure to see how each aspect of my brand interacts with one another and truly showcases the consistency throughout. In order to keep my brand guidelines simple, I used a line as a background for my arrows with Torro’s primary colour, which I felt portrayed more than enough consistency.
